Using 360 Videos in Hotel Marketing

In the hospitality industry today, competition is intense. Hotels must be highly innovative when it comes to their marketing activities to make sure they set themselves apart from the competition. A couple of nice images on your website simply is not going to be sufficient anymore. You need to create content that is absorbing, engaging, and fresh, which will leave potential visitors thinking that they want to book up right away.

A number of hotels have started to embrace the rise of 360 video production. If you get involved now, you can stay ahead of the competition. In an era whereby people are more sceptical about brand claims than ever before, immersive video has the huge advantage of being transparent. Video clips can be cropped and images can be photoshopped, however, with a 360 video tour, everything is laid bare, giving potential consumers the true picture of your hotel.

This will create consumer confidence, showing your hotel in a positive light and creating a trusted brand image. Plus, when you consider the fact that video is the consumer favourite in terms of content type, and how shareable it is, you see that you are onto a winner with 360 virtual tour services that is done correctly.

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